Our name Saint Pierre is a French translation of Saint Peter. Saint Peter was a forgiven sinner of little faith.
Our cross is the cross of Saint Peter which resembles humility and bravery and is a reflection of our name.
Our colours, black and white, pay homage to the saint and the sinner aspect of the branding.
Our slogan, every saint has a past, every sinner has a future.
Our motto behind the slogan, you can't change your past, but you can change your future.
The four arrows surrounding our cross act as a compass North East South West.
The reason the arrow to the right is highlighted, is to represent the east side. The east-midlands of England.
The reason it is red is because it resembles the symbolic red rose of Northamptonshire, which is our county.
The letters and numbers surrounding the cross are an abbreviation of the postcode our company was founded in, solidifying the brands status and location on the map.
Why sponsor a celebrity when you can gift a hero.
Bridger's story and why it was so important to us for Bridger to be the first child in the world to receive our family first collection.
Bridger is a brave six-year-old boy who saved his little sister from a dog attack after he stepped in to shield her - and was left needing more than 90 stitches.
He was bitten several times on the face and head as a dog charged at his sister while they played in a garden.
His family said that when asked why he had saved his sister, he replied: "If someone had to die, I thought it should be me."
As mentioned above our logo resembles humility and bravery.
Humility is not thinking less of your self, it's thinking of your self less.
Bravery is the quality that allows someone to do things that are dangerous or frightening.
Our #FamilyFirst family being life's greatest blessing.
It was amazing for us to be able to gift Bridger and his family our collection first, seeing him smile with his little sister in our matching outfits was an honor.
When Bridger's little sister was asked if she would like to look in the mirror to see if she looked good, her response was "I don't need to, I already know I look good" then snapped her fingers and the picture was taken.
Step out in Saint Pierre and own your style